What Is a COI for Rental Equipment Businesses?

February 5, 2025
What is a COI for rental equipment- (1)

A certificate of insurance (or COI) is an essential document in the rental equipment industry that acts as an important safeguard for the insurance company or all parties involved. 

Whether you’re renting a bulldozer, AV equipment, or anything in between, a certificate of insurance (COI) proves that adequate insurance coverage is in place to mitigate potential risks surrounding it. For rental businesses, this document protects assets and reduces liability. For renters, it ensures compliance with contractual terms. For both, it helps foster trust and strong, long-standing business relationships.

Understanding COIs is crucial for protecting your business interests and maintaining smooth rental services. In this blog, we’ll cover the major need-to-knows. 

What Is a COI in Renting?

While COIs exist to provide evidence of the existence of all kinds of insurance policies including general liability insurance and property insurance, in the context of equipment rental, a COI acts as proof that a renter has valid insurance coverage to meet requirements as set by the rental company.

A certificate is a document, generally no longer than a single page, that will include details such as policyholder information, insurance provider, coverage limits, and policy dates, including policy’s expiration date. It is crucial to ensure that any damages or liabilities arising during the rental period will be financially covered in the case of a claim, protecting both the rental company and the renter from incurring unexpected costs.

Let’s walk through an example. Say a renter accidentally damages a piece of heavy machinery. Thankfully, the renter’s COI, which the rental company smartly requested before loaning the equipment, demonstrates that their insurance can cover the repair costs. Without it, the rental company could’ve faced prolonged disputes or financial losses, and the renter would’ve been left without clear guidance on resolving the issue. 

Simply put, COIs bring clarity, accountability, and risk mitigation to rental transactions, and smart renters and rental companies will come to expect them as part of the rental process.

What Is the Purpose of a COI?

The primary purpose of a COI is to mitigate risks by providing evidence of someone’s insurance coverage and their valid coverage. Since rental equipment often comes with significant financial and operational stakes, COIs help ensure that insured party and the rental provider are protected from unforeseen events surrounding it. 

For rental companies, a COI certification confirms that renters meet their minimum insurance requirements, reducing the risk of them bearing costs for damages, injuries, or other liabilities. For renters, the COI fosters a sense of security by ensuring that any issues that might arise during the rental period will be covered by their insurance rather than coming up as unexpected out-of-pocket expenses. 

Additionally, and importantly, COIs streamline compliance with industry regulations and contract terms, building trust and safe operating practices between businesses and customers.

What Does COI Requirements Mean?

COI requirements, which are written by the individual or business requesting proof of someone’s coverage (in this case, the rental company), will outline the specific insurance coverages a renter must have to proceed with a rental agreement. These often include general liability coverage, property damage insurance, and, in some cases, workers’ compensation insurance.

COI requirements may vary due to industry-specific needs and conditions. For instance, construction companies will generally need higher liability limits than, say, a business renting office equipment. Location also plays a role here. For example, in California, rental companies might prioritize liability for wildfire damage, while businesses based in Texas might focus more on flood-related risks or even tornado damages. 

Ultimately, understanding and meeting the specific COI requirements of your situation will foster smoother transactions and better protection for everyone involved.

When Should You Request a COI?

Now that we’ve expressed their importance, let’s discuss the timing for requesting a COI – because it is also crucial. 

Rental companies should always ask for a COI well before the equipment is picked up or delivered. This allows sufficient time for renters to make needed adjustments to their policies, as well as for someone (on your team or an external professional or service) to review the document and verify that it meets all insurance requirements. For renters, providing a COI early demonstrates preparedness and professionalism, and reduces the likelihood of delays.

Some best practices that rental companies can try include incorporating COI requests into their booking process, setting clear deadlines for submission, and using digital tools or COI management services to streamline and centralize collection to ensure that nothing slips through the cracks. 

We Make COIs Simple

Navigating COI requirements, requests, and ongoing management doesn’t have to be as stressful as it can seem. At myCOI, we specialize in simplifying insurance compliance for rental equipment businesses and their clients so they can keep focusing on what they do best. 

Streamline your COI tracking and protect your operations. Book a demo with us today.

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